Everybody wants to be an “influencer” now. Let me tell you what kind I want to be, and it is the oldest kind there is. I am a Jesus influencer, and that means something very specific, child of God: my whole aim is to get people looking at Him, not at me.

The world’s influencer trades on self: building a personal brand, a following, a platform of trust in themselves. But the follower of Christ takes whatever influence God gives and spends it pointing away from self and toward the Saviour. That is the difference between a celebrity and a witness.

A witness points at what he saw, not at himself

“…and ye shall be witnesses unto me both in Jerusalem… and unto the uttermost part of the earth.” (Acts 1:8, KJV)

That word “witness”, martys, is a man in a courtroom telling what he has seen. A witness does not talk about himself; he points to the reality. And notice where the power comes from: not from a platform, but from the promise, “ye shall receive power, after that the Holy Ghost is come upon you.” Not my reach: His Spirit.

An ambassador, a lamp, a signpost

The Lord Jesus gave us the marching orders: “Go ye therefore, and teach all nations” (Matthew 28:19): the word means make disciples, followers of Jesus, not fans of me. Paul says we are “ambassadors for Christ” (2 Corinthians 5:20): an ambassador carries the King’s message without changing a word of it or slipping in his own agenda. And the Lord said let your light shine, but watch the purpose: “that they may see your good works, and glorify your Father which is in heaven” (Matthew 5:16). The light does its job when the attention lands on God.

Why the name matters

So when I call myself a Jesus influencer, I am confessing that He is Lord and Saviour, “the way, the truth, and the life” (John 14:6), not a product I am marketing to build myself up. Lord, give me courage, humility, love, and the power of Your Spirit, so that everything I say and do points people to Jesus Christ, and not to me. That is the only influence worth having. Glory to God.

Related Teaching

“And all things are of God, who hath reconciled us to himself by Jesus Christ, and hath given to us the ministry of reconciliation; To wit, that God was in Christ, reconciling the world unto himself, not imputing their trespasses unto them; and hath committed unto us the word of reconciliation. Now then we are ambassadors for Christ, as though God did beseech you by us: we pray you in Christ’s stead, be ye reconciled to God. For he hath made him to be sin for us, who knew no sin; that we might be made the righteousness of God in him.”

2 Corinthians 5:18-21 (KJV)

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